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brand & web design studio
based in Durham Region

Branding, Websites & Marketing for founders who dare to dream big.

Blending high-end aesthetics with function, we build tailored digital experiences that elevate your brand + turn casual clicks into a loyal audience. Going beyond just design to reveal the unique personalities that set founders, businesses, and service providers apart.

durham region based boutique brand & web design studio

Branding, Web & Marketing for brands who dare to dream big.

The creative partner for your brand’s evolution.

Designing elevated digital experiences and standout visual identities for lifestyle, beauty, and wellness brands. From founders and influencers to entrepreneurs across Canada, USA and beyond, we handle the custom design, development, and high-end strategy.

You’ve built the foundation; now let us execute the details so you can stop doing it all yourself and focus on your “zone of genius.”

Designing intentional brands and next-level custom websites

At Brands By Madi, we design strategic brands and websites built to convert, connect, and scale. Every decision is intentional, from user flow and content placement to platform integrations that streamline your systems and keep your content working for you behind the scenes.

Led seasoned designer Madison Stavinga, each project is guided by a deep understanding of self built businesses and a thoughtful, strategic approach to long-term growth.

What We Do / Services

Partnering with me is more than a transaction; it is a collaborative investment in the future of your brand. I operate as a dedicated creative extension of your team, ensuring every detail of your vision is executed with intention and refinement.

Explore my curated service offerings below. For any specific questions, please reach out directly at contact@brandsbymadi.com.

Visual Identity & Brand Development

Your visual identity should work as hard as you do. We bridge the gap between where you are and where you’re going by translating your expertise into a sophisticated visual language. Through intentional logo suites, brand assets and cohesive brand systems, we give you the clarity to show up authentically, claim your space, and become impossible to ignore.

PERFECT FOR:

– Lifestyle, Beauty & Wellness Brands
– Entrepreneurs
– Influencers & Content Creators
– Small Businesses & Boutiques
– Start Up Brands
– E-commerce Brands

PROJECT MANAGEMENT:

We handle the logistics so the process feels clear and easy.

– A complimentary discovery call to align on goals and direction
– Real-time progress tracking through Honeybook
– Scheduled check-ins + unlimited email support throughout the project

CREATIVE DIRECTION:

This phase helps us get fully aligned before any design work begins.

– A planning form that dives into your goals, audience, and inspiration
– Curated Mood Boards to explore and narrow in on visuals and overall direction
– Presentations + Check Ins outlining the overall look and feel of each project phase

VISUAL IDENTITY:

Everything you need for a cohesive brand.

– Custom Designed Primary Logo
– Alternate Logos & Supporting Brand Marks
– Color Palette
– Font/Typography System
– Brand Assets
– Social Media Collateral
– Custom Illustrations (if applicable)
– Brand Guidelines
– Final files delivered and ready to use

AVERAGE CLIENT INVESTMENT: $1.5k+

Custom Websites & Digital Experiences

Your visual identity should work as hard as you do. We bridge the gap between where you are and where you’re going by translating your expertise into a sophisticated visual language. Through intentional logo suites, brand assets and cohesive brand systems, we give you the clarity to show up authentically, claim your space, and become impossible to ignore.

PERFECT FOR:

– Lifestyle, Beauty & Wellness Brands
– Entrepreneurs
– Influencers & Content Creators
– Small Businesses & Boutiques
– Start Up Brands
– E-commerce Brands

PROJECT MANAGEMENT:

We handle the logistics so the process feels clear and easy.

– A complimentary discovery call to align on goals and direction
– Real-time progress tracking through Honeybook
– Scheduled check-ins + unlimited email support throughout the project

CREATIVE DIRECTION:

This phase helps us get fully aligned before any design work begins.

– A planning form that dives into your goals, audience, and inspiration
– Curated Mood Boards to explore and narrow in on visuals and overall direction
– Presentations + Check Ins outlining the overall look and feel of each project phase

WEBSITE DESIGN:

This is where everything comes together visually.

– Wireframes and sitemap to map out page structure, flow, and navigation
– Fully custom desktop designs created specifically for your brand
– 5 custom website pages (more can be determined on discovery call)
– Copywriting, Content Sourcing / Content Creation and SEO

DELIVERY & DEVELOPMENT:
– Ongoing collaboration during build / development
– Support with entire web intregration (Domain, Hosting + Backend Set Up)
– Quality control reviews and site testing to make sure everything is built as intended

Built on WordPress, Squarespace or Shopify

AVERAGE CLIENT INVESTMENT: $3k+

Social Media, Marketing & Beyond

From high-end newsletters to custom marketing materials and editable social templates, we handle the design, strategy and execution so your brand remains cohesive and evolves with you, as you and your business grow. 

ONGOING CREATIVE PARTNERSHIPS START AT $375/month

Add-On Services

01 MARKETING + PRINT MATERIALS: Professional newsletter designs and physical items like business cards, product packaging, and event signs.

02 DESIGN DAYS + CREATIVE RETAINERS: Ongoing design support for established businesses that need regular updates for their website, marketing, and seasonal materials. Optionally you can book me for a dedicated week of design time to focus on your specific brand tasks and projects.

03 BRAND STRATEGY: A focused session to improve how your business is positioned in the market. We look at how customers interact with your brand to help you grow.

04 WEB & DIGITAL DEVELOPMENT: Full design and development for custom landing pages and sales funnels. This includes building new sites on WordPress or Squarespace and expanding existing Shopify stores.

05 SOCIAL MEDIA TEMPLATES: Custom, easy-to-edit templates for social media. These are designed with a clean, modern look to help keep your feed professional and consistent.

06 TECH SETUP + AUTOMATION: Technical handling of booking systems, client management tools, and software integrations to make your business run more smoothly.

07 PITCH DECKS, MEDIA KITS + PORTFOLIOS : Professional presentations and documents used to help influencers and business owners secure partnerships and collaborations. Specialized digital galleries for photographers and service providers to showcase their work in a professional layout.

08 BRAND REFRESHES + BRAND ASSET EXPANSION: Small updates to your current look using custom icons, illustrations, or patterns without doing a full rebranding. Extra visual elements like secondary logos and custom textures to help upgrade your current brand look.

09 DIGITAL PRODUCTS: Custom designs for digital items like workbooks, price guides, and interactive courses/PDFs.

10 EVENT DESIGN: Visuals for pop-ups and business events, including banners, table signs, and menus.

Inquire directly at contact@brandsbymadi.com to explore your options, these services can be added on to any project or booked individually.

PORTFOLIO work

Crafted with Purpose, Built To Scale.

Explore the digital experiences and custom brand identities we’ve built for various businesses, creators, entrepreneurs, and service pros throughout the years.

Brands by Madi Portfolio Grid
Shampoo Society Shampoo Society Hover

Shampoo Society

Brand Strategy, Brand Identity & Custom Website

Eden Sammy Studios Eden Sammy Studios Hover

Eden Sammy Studios

Brand Strategy, Brand Identity & Custom Website

Julia Marie B Julia Marie B Hover

Julia Marie B

Brand Strategy, Brand Identity & Custom Website

Request a Quote

I’ve worked with Madison on a few projects with my business and she is exceptional at her job! She’s very up to date with current design trends and created such beautiful designs for my brand, website and social media. I also suggested her to a friend who was also thrilled with her work. Highly recommend Madison!

– Olivia Tierney | Content Creator
@oliviafredacurves

I had the absolute best experience working Madi. She completely transformed my vision into a brand that feels intentional, professional, and so true to who I am. From the very first consult, Madi took the time to understand my business and aesthetic, and she delivered designs that exceeded every expectation. She created my full branding and built my website, and the entire process was smooth, organized, and incredibly thoughtful.

– Eden Sammy | Brand Photographer

Madi did a fantastic job on my branding and website refresh. As someone who has always thought I could “DIY” all of my own projects - she really elevated my brand to a level that I could never reach on my own. Her attention to detail and design is incredible. I’d definitely recommend her to any of my acquaintances and friends who are looking for new branding and especially something unique and personalized.

– Marissa Wallace | Hair Extension Specialist

I can’t say enough great things about Madison. She is innovative, thorough and organized. Working with her has been nothing short of amazing. 10/10! Everyone needs a Madison for their business!

– Bailey Neto | CEO of Shampoo Society

Madison did a fantastic job in making our vision come to life. What you see is what you get, and in my opinion what you get is a great final product! I loved how she gave us the opportunity to make minor adjustments to the first drafts of logo samples as well. She was prompt in her responses and she will be the first person we call if and when we decide to move forward with a website designer. Overall amazing experience and would highly recommend her!

– Adam Maccarone | Entrepreneur

We worked with Madison to create a brand new barbershop website and couldn’t be more happy with the outcome! She was extremely professional, responsive, and organized - not to mention how incredible the final design turned out. It was a very straightforward and easy process working with her and would highly highly recommend for any of your design & website needs!

– Catherine Christou | Owner of Bearded Barber

I've had occasion to work with Madison for graphic design work numerous times, and it's always been a positive experience. She is professional, communicative, quick and does great work. I can definitely highly recommend working with her!

– Frances Maychek | Web Designer

We have used Madison to build our business brand. She has been extremely helpful throughout the design process and her creativity shows in our finished products. I definitely recommend her for all of your business design needs!

– Victoria Aussem | Entrepreneur

Madison was amazing to work with, she listened to explain exactly what I needed in a website and logo and designed not only a extremely easy to navigate website with lots of moving parts to suit all the needs of my business, but it is also visually beautiful to look at! The logo was also perfect! Exactly what I wanted! I highly recommend Madison Stavinga for all your design needs, very professional, punctual and talented designer to work with!

– Jordan Chapman | Dog Breeder

The attention to detail provided by Madison is absolutely impressive!! Based on personal experience and word of mouth, she consistently presents her flawless design abilities while maintaining a professional yet very friendly attitude! I would highly highly recommend Madison to anyone looking for good quality work!

– Destiny Phillips | Hairstylist

Madison helped designed a logo for me and I absolutely love it! Her work is top notch and she offers a variety of different avenues to help you design for whatever you need. She responds super quickly, and was very very helpful with great pricing. Highly recommend her!

– Bradley Elliott | Entrepreneur

Custom Solutions for Your Next Era

Ready for an elevated shift?

Let’s map out your goals and explore options together. Fill out our form to book a 30-minute intro call to discuss the execution and growth of your brand. We take on a limited number of projects each season to ensure every client gets the high-end treatment they deserve. If you are ready to see your ideas come to life with impact, I am ready for you. Let’s trade the DIY for a brand that finally feels aligned.

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